Marketing with postcards has long been – and continues to be – one of the most popular and successful ways to build your business for a lifetime of profitability. In fact, postcard marketing has even emerged as one of the single best ways to bring highly targeted buyers to your website; and thus it represents the pinnacle of mixed marketing strategies by combining the proven powers of print with the new-age convenience of the web. To that end, we present five pro tricks for marketing with postcards.
1. Don’t look like an ad
Ever notice how the vast majority of postcards look exactly like advertisements? Some work, some don’t, but if you want to dramatically increase your postcard response rate you should try designing your postcards as if they were a message from an old friend. Fonts that look like handwriting, imperfect lines, and fake stick-on notes are all design elements that can help you achieve this look and feel.
2. Intrigue, don’t close
Your postcard should create interest and intrigue to motivate your customers to take the next step in the purchasing
1. Be Clear
There’s no way around it–confusing and longwinded content is hard to digest. You want your target audience to know you’re honing in on them and the less clear you are, the more likely they’ll ignore what you have to say. By being clear and concise with your messaging, you’re taking the time to develop content that your audience will appreciate and respond to.
At the same time, you can’t put too many ideas on your plate and expect to succeed. Kevin Cain, a content marketing and communications strategist, told Orbit Media Studios that you have to make your way through the noise of the Internet and single in on a target audience so your content gets people to act. Strategize with your marketing team on what types of content will likely perform best with your company’s target audience. Then spend the necessary time and resources on figuring out what subject matters will be have the greatest impact on your core followers. The clearer you are with your content, the more your message will resonate.
2. Keep Content Consistent
Always be consistent with
Follow these ten easy easy wins for an instant marketing boost…
1. Understand your customers
Getting to know your customers is the most important stage of marketing process. The more accurate your information and knowledge, the more effective you will be at selling. Use all the information at your disposal to understand customer’s behavior, demographics, and requirements. This information should steer your major business decisions and allow you to write a marketing plan.
2. Observe the marketing environment
Knowing your customer is vital, but there may also be business opportunities which emerge as a result of changing global circumstances. For example, in recession budget brands such as camp sites or cheap food stores tend to flourish as people dial down their annual spending. Emerging technologies may make new products possible, and new legislation may shift consumers behaviors – a good example is the reduction in road tax for low polluting cars. Make sure you regularly ‘scan’ the external environment for opportunities (and threats).
3. Design your product or service around the customer
Once you have a marketing plan in place, you need to make sure your product or service is tailored to your customers –
Holidays are coming. People have begun to find out festive offers and discounts. Not only the blueberry pie cakes, Christmas candies but people are ready to buy any product or avail any service to maximize the joy of Christmas and obviously New Year is not going to be a miss! So if you have a business, you must be looking to boost your festive sales! And you have been trying several holiday marketing tips for the purpose. Whether it is sending e-cards, newsletters or redesigning your site in festive mood all is done with the hope of greater success.
Here are now 10 major holiday marketing tips that will certainly help boost your festive sales, provided, applied in a proper way. Let’s have a look:
Advertisements at proper places: The best of holiday marketing tips is spreading your offerings, discounts and all sorts of holiday messages to thousands of people for boosting festive sales. To achieve this target you may choose “AdWords” type of promotion campaign or go for displaying ads in popular web directories. Web directories return best as in directories you get targeted visitors looking for your sort of products or services. So you are getting opportunity to boost festive
1. The Hook
At the beginning of your article, you should always begin with an impacting statement or a leading question that will make your reader need to know more. For example: “Be careful, this article is trapped!”
Did this beginning entice you read the rest?
You’ve heard the rule: 8 seconds to convince someone to stay in your website. The same rule apply for everything that needs engagement from your audience.
2. Short sentences
Long paragraphs and sentences take time to read and on the internet, no one has time for that! The longer your paragraphs are, the less likely people will read your article all the way to the end. No one wants to read a wall of text.
If you want to keep the audience’s attention?
Start with a short sentence and go to the next line. (Like I did just now!)
3. Use the same words as your target
“SEO”, “Brand”, “Sales”, “Script”, “Articles”… these are words that you (hopefully), know and use. If you want to attract people in your industry as a business owner or marketer, use the industry language. By using the same words, I appear more friendly, and you feel more receptive to what I have to say.
The one thing marketers agree on is there isn’t enough time in the day to accomplish everything. Often the best way to find more time is to save time.
Improving your Excel skills is a great place to begin to claw back a few minutes on every project, because Excel is a tool used by most of us on a regular basis. It has so many incredible capabilities that are not immediately apparent. Just finding one trick can save you minutes every day.
Excel Tip No. 1: Automatically SUM() with ALT + =
Quickly add an entire column or row by clicking in the first empty cell in the column. Then enter ALT + ‘=’ (equals key) to add up the numbers in every cell above.
Excel Tip No. 2: Logic for Number Formatting Keyboard Shortcuts
At times keyboard shortcuts seem random, but there is logic behind them. Let’s break an example down. To format a number as a currency the shortcut is CRTL + SHIFT + 4.
Both the SHIFT and 4 keys seem random, but they’re intentionally used because SHIFT + 4 is the dollar sign ($). Therefore if we want to format as a currency, it’s simply: CTRL + ‘$’ (where the dollar
Viewers and consumers want to see engaging and exciting images, and as marketers, we want images that compel them to comment and continue the discussion beyond social media. If you want to market your brand, Instagram may just be the way to do it. Here are 5 great tips and tricks to market through Instagram:
Relate to Your Customers
The first step to creating a strong Instagram following is to identify your cookie-cutter customer, and attempt to relate through your pictures and captions. This rule does not necessarily mean merely posting pictures of things you believe your customers love and enjoy. The best way to relate to your customers is to posts pictures of things they will enjoy that can also relate back to your brand and product. This concept will help to create a following of customers who share common interests.
Use Hashtags to Your Advantage
One of the potentially best ways to market your product and brand is the proper and deliberate use of hashtags. Hashtags are a great method to create a community or following of people behind a few buzzwords. On OpenSesame’s official Instagram, @opensesamenow, we create and add to the elearning community through our Instagram posts and hashtags. By
With the positive effects of social media marketing becoming more and more apparent, most small businesses have started working on a social media marketing strategy.
One of the main aims of social media marketing is to stay relevant to your audience. This might be harder for small businesses as they have more to juggle, in terms of handling tasks. Social media tools and apps can help reduce the stress of multi-tasking and keep your social media activities consistent. Below are social media tools for small business to help make your life as a social media marketer easier.
Social Media Tools for Small Business
DrumUp is a must have app for managing your social media presence on multiple accounts. For small businesses, content curation can be a life saver when it comes to maintaining consistency. Curation allows you to seem knowledgeable by posting others’ content with a mix of your own.
DrumUp has multiple functions that are great for content curation and sharing like content recommendations, feeds, scheduling and re-posting. It delivers a list of fresh, relevant content based on your keywords — straight to your dashboard. You can also add feeds to get content from. You can then schedule out
Here are four ways you can use text messaging to engage your audience and build a database –
1. Email capture
Stop putting out the same old clipboard and trying to convince attendees to scribble down their email address. Make it easier on them and you. Put up a sign, hand out flyers, or have the speaker direct the audience to send a text message to opt-in to your email database. Depending on your email marketing platform you may even be able to set this up so they instantly have a welcome email waiting for them when they get home or back to the office.
Are you participating in an event where the audience gets to vote on something? Avoid the hassle of paper ballots and have attendees send a text message to cast their vote. The results will be tabulated instantly and accurately, without counting by hand and the risk of human error.
Do you want to hear what your attendees thought of the event? Get their feedback while it’s fresh in their mind. Use text messaging to capture their thoughts or have them take a quick survey on the spot.
Instead of “putting out the fish bowl” for business cards,
1. Check the conversion rate of your sign-up form once a month
Your newsletter sign-up form is an important part of any strategy for expanding your subscriber database. It plays an important role as a kind of business card for your company while at the same time delivering information that will be used to create communication with a particular focus on subsequent segmentation and personalization.
I encourage you to carefully monitor the effectiveness of your online newsletter sign-up form and consider how clearly it communicates the benefits of joining your mailing list.
Check the conversion statistics of your sign-up form on a regular basis. Ask yourself if it is optimized in terms of its design and content. Things like small changes in its placement, the information it asks for, capping, the amount of time it displays can make a huge difference in the results you get.
2. Patiently build you database one address a time
Speaking of subscriber databases…
When it comes to growing your database, patience and adherence to the principles of permission marketing pay off in the end. Perseverance gives you a chance to develop your business based on delivering your message to an audience that is aware of your brand and convinced of
1. Automate as Much as You Can
Marketing automation is designed to help you scale meaningful, digital engagement for a large population of prospects. You obviously don’t have time to create and send targeted messages to hundreds or thousands of people. Let your software do as much of the work as possible. In a sense, you want to invest enough thought into the configuration process to “create a monster.” A helpful monster, that is.
Depending on which vendor you choose, your marketing automation platform (MAP) will give you a number of customizable tools and workflows designed to automate marketing communication according to your instructions. Common examples include:
Lead scoring rules
Rules-based or algorithmic personalization
To get started, try to set up a basic nurturing process by programming your system to send a sequence of specific emails based on prospect behavior and demographics. Even simpler platforms will offer some form of autoresponders to make this possible.
2. Segment and Personalize
It shouldn’t be surprising that your prospects and customers want to be treated like people. They want to feel known, valued, and respected, and will usually become stronger customers in exchange for these qualities.
When you craft automated emails, try to make
If your social media marketing efforts aren’t getting the return you were hoping for, don’t give up just yet. This doesn’t mean that it won’t work for your brand altogether and it may just be time to mix things up a bit.
Let me guess…you’re posting frequently, sharing really interesting content that you thought would get your audience buzzing, but engagement just isn’t that great?
Sometimes playing it by the book doesn’t quite cut it in the world of social media and the nature of it means that customers often expect a more personal touch than within the general marketing realm.
Once you have discovered what works best for your brand and what pushes your audience’s buttons, social media marketing can be an extremely valuable tool for building your brand awareness, creating a loyal customer base and increasing profits; so it’s worth doing well and formulating an effective strategy.
Here are a few slightly unconventional social media marketing tips that could work for you.
1) Thank your followers:
Manners cost nothing and people are naturally drawn to those who have a polite and friendly manner about them, so what’s stopping you from exhibiting this on social media?
An auto-generated thank you message is fine if you
So if you’re planning your next event, here are some of the best event marketing tips that will knock your event right out of the ballpark.
1- THINK AHEAD
One of the best event marketing tips is all about planning ahead. Even if you don’t have a year to get started, a few months can also work well, given that your event is not taking place in a remote part of the world. Use this time to plan your editorial and promotional calendar, and ensure that you have the right amount of time to start creating it.
2- PROVE YOUR SOCIAL STANDING
If you want everyone and their brother to attend your event, you need to prove that the numbers don’t lie. From client testimonials and videos to stats about attendees from your events in years’ past, you need to show the world that your event is the place to be.
3- BLOG ABOUT IT
You’ve certainly heard that content is king, but did you know that content marketing is queen? Creating a blog that focuses on the upcoming event will drive traffic and new registration. “If your event is new or old, starting a blog that puts the focus on the purpose,
Without marketing of some kind, even if it’s just word of mouth recommendation, your freelance career would soon die away. However, all too often, the very idea of marketing terrifies freelancers.
To help you get past any reticence to promote yourself, and give you a head start over your competition, we’ve put together some quick ideas you can use to secure yourself more work.
10 quick freelance marketing tips
If you’re just starting out as a freelancer, or are simply stuck for ideas, we’ve got 10 quick but effective tips that we know from experience work.
1) Take your marketing seriously
If you don’t respect the value of marketing, our other nine tips won’t work. So our first tip is simply to take your marketing seriously and give it the priority it deserves.
2) Plan time for marketing
An effective marketing strategy isn’t something you can plan or implement as an afterthought between the school run and helping with homework.
Marketing needs to be properly thought through, and you need to allocate regular time each day or week to carry out your activities.
3) Do one thing a day
If you set a target of doing one positive marketing activity a day, you’ll soon see results. It can be as
1. Fashion & Beauty Monitor
Influencer marketing is particularly prevalent in the fashion and beauty industry, where the right person wearing or using your product can have a massive influence on consumer opinion.
With around 60,000 contacts and a dedicated research team, Fashion & Beauty Monitor is a great place to start if you’re looking for influential people in this industry.
And to add a full disclaimer here, I should mention that Econsultancy has the same parent company as Fashion & Beauty Monitor.
This one is free to use, in return for some data of course, and there are lots of different ways you can sort the results.
I really like the simple layout and the fact you can choose between celebrities, power users, novices and so on.
Again, you can use this one for free in exchange for your Twitter details, so it’s well worth a look if you’re on a tight budget or just testing the water.
In the screenshot below I typed in ‘food blogger’ and the tool returned a list of people with that keyword in their profile, ranked by popularity and social authority.
Unlike the other tools on this list, Quora wasn’t designed with content or influencer marketing in mind,
#1: Create an active social media presence.
Your first mobile marketing step should be to get your company on social media. If there is anything that consumers consistently access from their mobile phones, it’s a social network. In this age of hyperconnectivity, many of us hop on Facebook or Twitter to fill idle time—such as waiting in line or sitting at the doctor’s office.
If you’re not sure you can manage all the big players (like Facebook, Twitter, and Instagram), start with one. Facebook is the top global mobile app by usage, and almost half of its users access the social media site exclusively on a mobile device—so that’s a good place to start as you ramp up your mobile marketing.
Whether you choose to focus on one network or a few, it’s important to stay active. Share your own engaging content as well as relevant content from other businesses. Share images of your workspace to humanize your company. Run an incentivized contest. Comment on relevant articles posted by others. Stay in the game!
#2: Send out mobile-friendly emails.
Get this: 67% of emails are first opened on a mobile device. That means the first glance at roughly two-thirds of your business’s emails
Some people may hate the term, but there’s no doubt that content marketing has caught on big time.
As many people point out, there isn’t anything especially new in the concept of using content to attract customers, but what’s new is that content marketing roles are being created, and teams are being restructured.
Content is becoming more tactical as a result.
Here’s a selection of 15 of the best content marketing tips…
Define your target audience before you start to produce content
Think about audiences rather than customers. The aim is to produce content that is compelling, but also aligned to your brand.
Take a look at your best customers, and your most engaged visitors, and try to figure out what kind of content attracts these people.
What kind of content transforms a visitor into a customer?
Create a style guide
We can argue about the intricacies of grammar, but what’s important is consistency, and this is where a style guide comes in.
At Econsultancy, we have a style guide that we give to staff writers and outside contributors, to ensure that there is a consistent approach to the presentation and formatting of articles across the site.
Learn to reuse and repurpose content
We principally create articles, but you should
As a business tool, Facebook is continuously dominating the popularity contest as a key component of most content marketing strategies. However, because of it’s longevity, you may find yourself struggling to constantly come up with new content and fresh ideas for your company or brand’s Facebook page.
Although it’s tempting to just write up some content, find a cute image, and post away, approaching Facebook with some strategy will improve your chances of actually engaging in valuable conversations with your audience and customers. The following Facebook marketing tips will help you increase engagement with your Facebook marketing efforts, no poking required.
1. Timing is everything
While of course it depends on your audience, your content, and your overall goal, the timing of your Facebook post is something to seriously consider. Take a look at your audience, and note the personas you aim to reach. For example, if your targeted customer is a busy stay at home mom, the best time to reach her will probably be different from that of a single bachelor.
While a great way to figure out what times work best is through good, old-fashioned trial and error, a solid starting point is through this guide provided by Adweek.
1. Cater to your audience.
When launching a product, you want to know exactly who will be buying it and how to reach that market. You will use very different marketing strategies for 12-16 year old girls than you would for 35-50 year old men. That should be obvious.
But you need to know more than the kinds of ads that will appeal to these groups. You also need to know the best channels to use to get your ads or content to the group you are trying to target. People under 21 are more likely to be hooked by Snapchat advertising, while it is unlikely that people over 30 even know what Snapchat is.
2. Know your product and vision.
You cannot convince other people to use your product if you do not know the ins and outs of it yourself. Know everything possible about your what you are trying to sell, even its shortcomings and weaknesses.
You will inevitably get questions, and you will inevitably get complaints. The worst thing your marketing team can do is to be caught unprepared without appropriate responses. The first step of training anyone on your marketing team should be to familiarize them with the product they will
As a small business, you may think it’s impossible to get the word out about what you do. That’s no excuse. And you don’t need fads or gimmicks. Follow the proven, timeless tips and techniques of these entrepreneurs to help get the word out about your business and watch it grow.
1. Give Your Stuff Away
Ari Fleischer and Aly Moler of Frozen Pints have grown their craft beer ice cream business by leaps and bounds by attending craft beer shows and farmers markets to do one thing–give their product away. Once customers taste this unexpected combination (which happens to be delicious) for free, they line up at their local store to buy it or even request that the store carry it.
2. Attend Networking Events…
Desiree Scales of Bella Web Design is a master networker. She attends and presents at almost every event in town. Her contribution to the overall community makes her one of the first people that come to mind when anyone looks for an expert in her area of concentration: small business websites and drip marketing.
3. …Or, Create Your Own Event
If you don’t like the events you are attending, invent your own! Darrah Brustein has created one of the most
Today’s businesses need an online marketing strategy to succeed. While every business’s strategy may look a bit different, there are some common threads that hold most of those successful strategies together.
Members of the small business community have plenty of tips to share when it comes to successfully marketing businesses online. Check out their top tips below.
Make Your Way with Social Media
Social media isn’t a one-size-fits-all solution. You have to determine the strategy that is going to work best for your business, as Rachel Strella of Strella Social Media discusses here. And Strella elaborated on these suggestions in a conversation in BizSugar community here.
Super Charge Your Local Search Results
Even for local businesses, online marketing can make a huge difference. Local search, for example, can help to bring new faces to your store, restaurant or other local business. To make the most of your local search marketing, check out this Inc article by Small Business Trends CEO Anita Campbell.
Think About These Things for Your Website’s Social Sharing Features
Letting customers or followers do some of your online marketing for you can really help out and save you time. But you need to make sharing your content easy